Genesis Growth Equity Fund I (GGEF I), a growth equity fund focused on investing in small and medium-sized companies with significant growth potential in the CEE region, has completed the acquisition of a majority stake in Carussel.

Carussel is a provider of digital tools that help dealers, distributors and car manufacturers to digitise their processes. The company focuses on the development and operation of modular systems to manage automotive dealerships worldwide. In addition, Carussel offers its clients online marketing services that help them maximize the effectiveness of lead generation and increase website traffic.

Genesis Capital is a group of PE funds that offer SMEs in Central Europe assistance in financing their growth and development. Since its inception in 1999, it has advised six development capital funds with a total volume in excess of EUR 350 million. These funds have already supported more than 60 companies.